Our Culture

What is The Hendrick Culture?

The Hendrick Automotive Group culture is more than just a mission statement or a list of lofty ideals on a wall, it is integrated into each part of our company and we live it out every day. From the Carolinas to California, our shared culture unites us as a team and ensures we are working towards the same goal.


One Vision:People working together providing the best opportunities for our team members, customers, communities and the manufacturers we represent.

One Team:Engaging, empowering and performing at the highest possible levels for team members, customers and manufacturer satisfaction.

One Purpose:To create a safe, smart environment that inspires people to add value to those around them by providing positive, life-enriching experiences, every day to everyone.

Our Core Values

Hendrick Automotive Group’s mission is to be the premier quality retailer in the world, providing the best opportunities for our team members, customers, communities and the manufacturers we represent. Our company has achieved its mission and remains the industry’s leader by following the Hendrick Advantage, a set of core values which are the foundation of our company’s culture.


Servant Leadership: Servant Leaders consciously put the needs of others before their own, because to serve people is to value them.

Teamwork through Trust & Respect: Diversity is strength, and when we trust and respect one another, we can work as a team to achieve at a high level.

Commitment to Customer Enthusiasm: Every day we recommit ourselves to the customer experience, and we are empowered to exceed the expectations of our customers.

Passion for Winning: Hendrick Automotive Group’s tradition of winning is based on the idea of striving to be the best, not the biggest, and is therefore defined by how we treat our people.

Accountability at All Levels: Taking ownership of our actions and our decisions allows us to grow as individuals, and support each other as a team.

Commitment to Continuous Improvement: Every day we soften our hearts as well as our egos, in order to seek out and improve upon areas of opportunity within ourselves and our team.

Integrity: Being honest and transparent with people, in an effort to do the right thing within the letter and spirit of the law, drives every action we take and every decision we make.


People First

We believe that people are our most important asset. Our primary focus is to help our teammates accomplish the goals they have set for themselves, their career and their families. Taking care of them helps us take care of our customers.

From the recruiting and orientation process to ongoing training, recognition and promotion, we have built our company to serve our people. We strive to empower each member of our team to be a leader, and we give them the opportunities to do so.

Today, our Hendrick University for leadership training and development continues to help employees discover how to be intentional teammates, so that everyone can add value and make an impact.


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• Charlotte, NC 28212

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Hendrick Cares

Charlotte, NC


35.184780 -80.763110
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Hendrick Cares
Hendrick Cares
Charlotte, NC, 28212 US
Hendrick Cares 35.184780, -80.763110.