The 2020 Hendrick Automotive Group Spring Meal Drive is officially underway and we are more excited than ever to see our teammates come together to feed more than 10,000 neighbors in need. Thanks to the amazing response to last year’s challenge, we are excited to once again have the CANdemonium Contest as part of the meal drive!
The CANdemonium Contest is an opportunity to showcase how creative your team is when it comes to your meal drive items. Whether it’s a one-of-a-kind collection idea, how you actually display the food in your dealership, how you engage your teammates to participate, or how you uniquely shop, we want to see (and share) your creative ideas. Post a picture of your efforts on your dealership’s social media account(s) (Facebook, Instagram, Twitter, etc.), and be sure to tag @HendrickCares in order to be considered for the final award. You are also welcome to email your photo(s)/video(s) to firstname.lastname@example.org if you prefer.
We will share select submissions as they come in on the Hendrick Cares social media accounts so you can follow along. The deadline to enter is April 8, 2020.
Below are some ideas to get you started, but this year’s efforts are already on another level! Click here to see all of last year’s entries.
We’ve been blown away by the festive displays to show off food donation areas, from Easter themes to Halloween and Thanksgiving. Many dealerships have used the trunk or cab of vehicles in the showroom to collect food, turned the entire vehicle into a display or set up a separate area with decorative bins. Balloons, props, signage and of course the food itself is all fair game to make an eye-catching place to drop off and store donations.
Rick Hendrick Chevrolet Naples’ display for Thanksgiving 2019 won second prize and was complete with a “turkey mobile”, fall décor and a custom-made Hendrick Cares banner.
If you want to take the CANdemonium name literally, you can build a structure from some of your canned food items! Don’t feel like you have to use all of the food you collect, and feel free to use boxed or canned items, or the meal boxes themselves! Food banks around the country host challenges to build fun displays from food, so there are plenty of ideas out there. But how can you add an automotive or Hendrick twist?
Hendrick Chevrolet Hoover came in first place last year and built a “Super Feed-way” out of their food, including a base built out of canned vegetables, a track built out of gravy packets, a watchtower constructed from cranberry sauce and Hendrick spelled out in mac and cheese.
How can you motivate your teammates, customers or partners to bring in food donations for the drive, and thank them for participating? Make a donor wall in the dealership, organize a group shopping trip or show how younger family members get involved, as long as you document it.
For a past meal drive, Hendrick Lexus Kansas City created a blooming donor tree to celebrate everyone that donated food. As part of the Spring theme, they added a flower for each donor, and it filled up quickly.
What are some unique ways our dealerships shop for their meal items? Do you take a group field trip to the store, make it a race, provide unique ways for every teammate to participate despite their financial situation, or maybe you get the whole family involved? If you have a different spin on your shopping plan, we want to see it.
One of our Charlotte teammates took his son shopping for their nonperishable donations to instill the importance of giving back early.